Otto — Your Outcome Sidekick [ Agent ]

Otto is currently in beta and hidden away, but the idea is pretty simple:

An Agent inside Outcome that can do things for you.

Think of Otto as an extra pair of hands (or maybe an extra mouse).

You notice a headline that needs changing? Ask Otto.

Want to rearrange a form step, add a new Outcome Block, change some copy, or make a few small tweaks? Ask Otto.

The goal isn't to replace the interface. Sometimes clicking something and changing it yourself is faster.

The challenge is designing Otto so he's there when useful, but never gets in the way when he's not.

The more interesting part

Where I think Otto gets especially useful is when you can have a conversation with your data.

Open a lead and ask:

"Tell me about this person."

Or look at a Funnel and ask:

"What are the most common problems people are telling me?"

"How are beginners different from advanced leads?"

"What should I change about this funnel based on the last 100 responses?"

Eventually, that could extend across all the leads and funnels in your workspace.

Instead of digging through profiles, answers, segments, and analytics, you can just ask.

So I see Otto having two jobs:

• Do things for me — Make edits, move things around, add blocks, update copy, and handle those little changes you notice while working.

• Help me understand things — Talk to a lead, a funnel's audience, or eventually your entire workspace and help you find useful patterns.

There's already a beta version of Otto working behind the scenes.

The main thing I need to figure out now is the experience.

The best Agent isn't the one you have to use. It's the one that's there exactly when it's faster than doing it yourself.