Intake Models — Workbooks, Challenges & Quizzes

Right now, most Outcome Funnels use a simple intake model:

Question → Answer → Question → Answer → Outcome.

That works well for a lot of funnels, but it's not always the best way to get someone to an Outcome.

Sometimes you want to take a lead or client through a more structured experience.

• A Workbook might take them through lessons, questions, and activities.

• A Challenge might spread those activities across five days, with each step building on the last.

• A Quiz might test their knowledge, grade their answers, and use the score as part of their Outcome.

These are all different ways of collecting context and moving someone toward a result.

I already have a lot of the infrastructure for this, along with beta versions of each model.

The next step is giving them more love and polish so they can go live.

The bigger challenge: AI Funnel Creation

The interesting complication isn't just building the different intake models.

It's making sure the Agent can create them really well.

My goal with Outcome is that you should be able to give the Agent your content, framework, or idea and get a genuinely good first draft of the funnel you want.

Adding Workbooks, Challenges, Quizzes, and eventually other intake models makes that creation process more complicated.

The Agent needs to understand not only what questions to ask, but what kind of experience should be used to get someone to the Outcome.

A five-day challenge shouldn't feel like a stretched-out form. A workbook shouldn't feel like a quiz. A quiz shouldn't just be a bunch of multiple-choice questions.

Each needs its own structure.

But I think solving this will make the entire Funnel creation process better.

Because that's ultimately one of the standards I want to hold Outcome to:

If Funnel creation is bad, you spend your time deleting what AI created.

If Funnel creation is good, you spend a little time tweaking it and then you share it.

That's the goal.